Rootly Pricing 2026: Incident Response, On-Call and AI SRE Costs
What Rootly costs in 2026: $20 per user for Incident Response, $20 for On-Call, custom pricing for AI SRE and Enterprise, the startup discount, and the real bill by team size.
Short answer: Rootly sells products separately, each priced per user per month. Incident Response is $20 per user and On-Call is $20 per user, so teams that want both pay $40 per user per month. AI SRE and Enterprise have no published price. There is no free plan, but there is a trial and a discount for startups.
Prices checked on Rootly's pricing page on 20 October 2026. Confirm current pricing with Rootly before you buy.
Rootly Pricing at a Glance
| Product | Price | What it covers |
|---|---|---|
| Incident Response | $20 per user / month | Incidents in Slack, web and mobile, AI timelines and retrospectives, workflows, insights, status pages |
| On-Call | $20 per user / month | Paging in Slack and Teams, rotations, holidays, PTO, shadowing, swaps and overrides |
| AI SRE | Not published | Root cause analysis, autonomous agents, remediation steps and draft PRs; needs Incident Response |
| Enterprise | Custom (volume pricing) | Any mix of products, SCIM, audit logs, unlimited schedules, private incidents, dedicated support |
Does Rootly Have a Free Plan?
No free plan is listed. Rootly offers a trial, typically two weeks, and says it can extend it.
Rootly Startup Pricing
Rootly advertises up to 50% off for companies with fewer than 100 employees, under $50M raised and under 5 years old, and a "pay what you can" option for companies under 25 employees. If you qualify, the per-user numbers below drop significantly, so ask before comparing.
What Rootly Costs by Team Size
List prices, before any startup or bundle discount:
| Users | On-Call only ($20) | Incident Response + On-Call ($40) |
|---|---|---|
| 10 | $200 / month | $400 / month |
| 25 | $500 / month | $1,000 / month |
| 50 | $1,000 / month | $2,000 / month |
Rootly mentions bundle discounts for buying Incident Response, On-Call and AI SRE together, without publishing the amounts.
What to Check Before You Buy
- Who needs a seat. Pricing is per user. Ask whether stakeholders who only follow incidents, or engineers who join one incident a quarter, need a paid seat.
- Schedule limits. "Unlimited schedules" is listed as an Enterprise feature, so confirm how many schedules the standard On-Call product allows.
- AI SRE cost. It requires Incident Response and has no public price; get a quote if AI investigation is part of the reason you are evaluating Rootly.
- Annual vs monthly. The page does not say whether prices differ by billing term.
Is Rootly Worth the Price?
Rootly is a strong incident management platform with deep workflow automation, and its on-call product covers the essentials. It fits larger engineering organisations that want to customise incident processes heavily. For a team of 10 to 50 engineers whose main need is a fair rotation, reliable paging and visibility in Slack, $40 per user adds up quickly.
A Per-Team Alternative to Rootly
Pagerly bills per team rather than per user: $19 per team per month for rotations and Slack user group sync, $39 per team for Starter (status pages, uptime and vendor monitoring, two-way sync with PagerDuty, Opsgenie and Jira), and paging at $4 per responder per month. Incidents run in Slack and Teams through the incident bot, and the AI SRE agent is an optional add-on.
| 25 engineers, one rotation | Rootly IR + On-Call | Pagerly Starter + paging |
|---|---|---|
| Monthly cost (list) | $1,000 | $139 |
| Pricing model | Per user, per product | Per team, paging per responder |
See Pagerly vs Rootly for a feature comparison.
Rootly Pricing FAQ
How much does Rootly cost?
$20 per user per month for Incident Response and $20 per user per month for On-Call, or $40 for both. AI SRE and Enterprise are custom-priced.
Is Rootly free?
No. There is no free plan, but there is a trial of about two weeks and a startup programme with up to 50% off.
Does Rootly include status pages?
Yes, status pages are included with Incident Response.
How much does Rootly AI SRE cost?
Rootly does not publish a price. It requires Incident Response and is included in Enterprise.
What is a cheaper alternative to Rootly?
For teams that mainly need on-call and paging in Slack, a per-team tool like Pagerly usually costs less as headcount grows.
Want on-call in Slack without per-seat pricing? Pagerly bills per team and pages only the people on call. Get started free